Event Marketing Specialist

In a context of sustained growth, Groupe GoCreator Ltée is looking for a Event Marketing Specialist responsible for planning, organizing and coordinating the conferences, conventions, meetings, seminars, exhibitions, trade shows and other special events in which the company takes part or which it hosts. Reporting directly to management, the incumbent plans the scope and format of each event, establishes and monitors budgets, negotiates and coordinates services with suppliers, oversees participant registration and promotional material, and ensures the smooth running of every activity supporting the company's business development in Canada and abroad.

RESPONSIBILITIES

• Meet with management, sponsors and organizing committees to develop the scope, format, marketing objectives and promotional strategies for conferences, trade shows and special events, establish and monitor budgets, and review administrative procedures and the progress of each event;

• Coordinate the services and promotional activities required for events, including venues and facilities, accommodation and transportation for participants, catering, signage, promotional displays, translation, audio-visual equipment, printing and security, to ensure consistency with event marketing objectives;

• Organize the registration of participants, prepare programs and develop promotional materials and communication strategies to publicize events, attract participants and engage target audiences;
• Negotiate service contracts, approve suppliers' invoices, maintain financial records and prepare post-event reports, including the analysis of promotional effectiveness, audience engagement and marketing performance indicators, for management;

• Hire, train and supervise support staff involved in event promotion and coordination, ensure compliance with applicable by-laws and act as liaison between internal and external stakeholders to support effective communication and promotional activities.